The Tea: Chipotle pulls super fans to launch the “Queen of Pride” contest and costume lunch


Newport Beach, California, June 1, 2021 /PRNewswire/-Chipotle Mexican Grill (New York Stock Exchange stock code:China Merchants) Announced today that it will celebrate cross-dressing culture and support the affiliated LGBTQIA+ organization throughout Pride Month in June. The brand will provide realism in two different events, Chipotle Queen of Pride and the special Chipotle Drag Lunch.

Chipotle proud queen
Today’s celebration kicked off with Chipotle’s first ever Pride Queen contest.From June 1 to June 16, 2021, Chipotle super fan Trixie Mattel, pickle, Gottmik will show their preferred Chipotle orders on the Chipotle app and, and 1 Each entree purchased will benefit the LGBTQIA+ charity of their choice, up to 15,000 USD Every charity.

The drag star with the most orders in the next two weeks will be crowned Chipotle Queen of Pride and get extra 10,000 USD Donate to the charity of their choice.

The match lineup features personal preferred Chipotle orders
Trixie Mattel Pride Burrito

  • Brown rice, black beans, fajitas, Sofritas, Tomatillo Green-Chili Salsa, cheese, Guac and Roman lettuce

Trixie Mattel Burrito will benefit Cross lifeline, A non-profit organization that provides direct emotional and financial support for transgender people in crisis.

Jinzhi Pride Bowl

  • White rice, guava, steak, fresh tomato salsa, roasted pepper corn salsa, tomato red pepper salsa, sour cream, cheese and romaine lettuce

Jinchi bowl will benefit Human rights movement, A civil rights organization, envisions a world where every member of the LGBTQ family can live out their truth freely without worrying about it and be equal before the law.

Gottmik Pride Salad

  • Supergreens Salad Mix, Brown Rice, Black Beans, Fajita Vegetables, Sophita, Fresh Tomato Salsa and Roasted Pepper Corn Salsa

Gottmik salad will benefit Glad, An LGBTQ media advocacy organization dedicated to solving difficult problems to shape narratives and trigger dialogue, leading to cultural changes in the LGBTQ community.

Mexican hot sauce lunch
on June 13, Trixie Mattel Will host a Chipotle Drag Lunch on her YouTube channel and invite friends to participate pickle And Gotmick. In traditional brunch fashion, the fierce trio will perform comedy clips, show off their Chipotle looks, provide information about their charity partners, talk about their Chipotle orders, and joking about the Queen’s Pride game.

Fans can listen Trixie Mattel YouTube channel on June 13 Catch up on the full show.

“For 27 years, authenticity, diversity, and inclusiveness have been Chipotle’s core principles,” said Chris Brandt, Chief Marketing Officer. “As a long-term supporter of the LGBTQIA+ community, we are excited to be able to use our real food to help drive real, positive change.”

Trevor Project x Chipotle
Pass now June 16, Guests can round their order total to the next highest dollar amount on the Chipotle app, and Support the Trevor Project, the world’s largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer, and questioning young people.To date, Chipotle has raised nearly 7 million USD Through its underserved communities Around real change platform.

Pride of Chipotle
As a supporter of Pride for 20 years, Chipotle celebrates equality with employees and customers. Chipotle recently scored 100 in the Human Rights Movement Foundation’s Corporate Equality Index, highlighting the best places to work for LGBTQIA+ equality. In addition, Chipotle’s PRIDE (Respect for Inclusion, Diversity, and Education) Employee Resource Group aims to create a work environment that is inclusive of the LGBTQIA+ community, while attracting, retaining, developing, and celebrating their authenticity.

About chili
Chipotle Mexican Grill, Inc. (New York Stock Exchange stock code:China Merchants) Is fostering a better world by providing real foods that are responsibly sourced, classic cooking, and healthy ingredients that do not contain artificial colors, flavors or preservatives.To date, Chipotle has more than 2,800 restaurants March 31, 2021, In United States, Canada, This United Kingdom, France with Germany And it is the only catering company of the same size that owns and operates all of its restaurants. Chipotle has more than 97,000 employees who are passionate about providing excellent guest experiences and is a long-term leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone, while continuing to be a brand with a clear purpose because of its leadership in digital, technology and sustainable business practices. Steve Els, Founder and former executive chairman, first opened Chipotle in a restaurant Denver, Colorado 1993.For more information or to place an order online, please visit WWW.CHIPOTLE.COM.

Chipotle Mexican Grill Logo (PRNewsfoto/Chipotle Mexican Grill)

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SOURCE Chipotle Mexican Grill, Inc.


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