[ad_1]
An astonishing 60% of Vietnamese consumers admit to using streaming media pirated sites or torrent sites.
Hanoi, Vietnam, May 17, 2021-(ACN Newswire)-A new study on the online content viewing behavior of Vietnamese consumers found that 60% of people visit pirated streaming sites or torrent sites. Among the 18-24 age group, the level of piracy is as high as 65%. Commissioned by the Anti-Piracy Alliance (CAP) of the Asian Video Industry Association, a survey conducted by YouGov found that 59% of consumers who visited pirated websites had cancelled their subscriptions to local and international content services.
The level of piracy in Vietnam now dwarfs neighbouring Malaysia and Indonesia, and online piracy in both countries has decreased significantly in the past 18 months. In Indonesia, a similar YouGov survey found that by 2020, the number of Indonesian consumers receiving pirated services has dropped by 55%, with 28% of consumers admitting to visiting pirated websites, compared with 63% in 2019. In Malaysia, the YouGov survey found that the number of users visiting pirated websites by 2020 has dropped by 64% compared to a similar YouGov survey in 2019. In these two countries, a key variable in the decline in the level of online piracy is the government’s proactive piracy website blocking program.
A recent YouGov survey indicated that most Vietnamese consumers will support a regulatory website blocking mechanism. When considering the effective measures they think are effective to reduce piracy, 48% of Vietnamese agree that “government order or law prohibiting pirated websites” is the most effective.
The damage caused by digital content theft to Vietnam’s creative industries is undisputed. However, the damage to Vietnamese consumers due to the link between online piracy and malware also requires a better understanding and action by the government and stakeholders. When YouGov asked about the negative effects of online piracy, Vietnamese consumers listed the funding of criminal syndicates (58%), malware risk (55%) and creative industry job loss (49%) as the top three concerns. The UK-based White Bullet confirmed the risk of the malware in a study in March 2021. The study also found that 72% of popular pirated websites in Vietnam contained high-risk advertisements, such as illegal gambling ads and fraud/malware advertising. The study tracked advertisements on more than 800 popular pirated websites in Vietnam for three weeks.
Among Vietnamese consumers who admitted to visiting pirated streaming sites or torrent sites, 35% said that if the government takes deterrent measures, they will stop such behavior.
AVIA’s Anti-Piracy Alliance (CAP) General Manager Neil Gane said: “Various legal services in Vietnam that provide high-quality entertainment content are reliable and, most importantly, legal. Piracy alternatives provide funds for criminal groups and expose consumers to The risk of malware piracy will only benefit the criminal organizations behind these illegal websites.
Thomas Jayet, Deputy General Manager of Vietnam Digital Satellite Television Co., Ltd. (K+) commented: “In addition to sports content, K+ also invests a large budget to purchase local movies, the latest TV series and the Vietnamese box office to broadcast on our platform. High quality The content provides viewers with better family quality and safe entertainment options, and contributes to the sustainability of the local economy, especially during the current Covid-19 pandemic.
In order to protect this content, K+ has taken a variety of countermeasures, including technical anti-piracy measures. Website blocking is a key anti-piracy strategy, and successful anti-piracy has been carried out in Indonesia, Malaysia and other Asia-Pacific regions. Based on an analysis of Vietnamese law, ISPs appear to be obliged to prevent their users from accessing pirated websites, but only when the competent authority issues an order. What is needed is clear legal regulations and government procedures to enable rights holders to submit website blocking requests to the government. “
Phan Vu Tuan, Director of Phan Law in Vietnam, said: “Piracy sites usually have a pleasing user base and are increasingly being used as Clickbait to distribute malware. Unfortunately, the demand for free content prevents users from The real risk types of malware embedded in pirated websites may include particularly harmful malware, such as remote access Trojans, which allow hackers to activate and record from the device’s webcam without the victim’s knowledge.”
YouGov is an international research and data analysis group.For more information, please visit https://hk.yougov.com. The study will be conducted in March 2021. All data are weighted to represent the online population. Sample size: Vietnam n = 1,057
About the Asian Video Industry Association
The Video Industry Association of Asia (AVIA) is the industry association for the video industry and ecosystem in the Asia-Pacific region. It makes the video industry stronger and healthier by promoting the common interests of its members. AVIA is an interlocutor between the industry and the regional government, leading the video piracy struggle through its Anti-Piracy Alliance (CAP) program, and providing insights into the industry through reports and conferences designed to support the booming video industry.
Contact AVIA
For media contacts and other backgrounds:
turn off
Head of Marketing and Communications
e-mail: charmaine@avia.org
website: www.avia.org
LinkedIn www.linkedin.com/company/asiavideoia
Twitter: @AsiaVideoIA
Source: AVIA
Copyright 2021 ACN Newswire. all rights reserved.
[ad_2]
Source link
