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Agency veteran Charles Ifegwu to oversee US expansion
Award-winning UK social creative agency THE FIFTHknown for its viral creator marketing campaigns, today announced its global expansion into the North American market with the hire of experienced agency veteran Charles Ifegwu as its US Managing Director.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20221011005910/en/
Charles Ifegwu, US Managing Director, THE FIFTH, Los Angeles (Photo: Business Wire)
Based at Fox Studios in Los Angeles, THE FIFTH will aim to deliver on its mission continuous to do things differently for major brands by leading with culture and a trusted, transparent and professional approach. Charles’ appointment marks the first of a number of strategic hires the business will make in the months to come.
With over 17 years of experience leading marketing, creative, entertainment and agency operations, Ifegwu joins THE FIFTH from MOCEAN, where he led the client partnerships team. At THE FIFTH, he will be charged with driving US growth leaning on his own and THE FIFTH’s reputation within the entertainment and technology sectors.
Since launch…
Full story available on Benzinga.com
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