MONTRÉAL, June 6, 2022 /CNW/ – As part of the financial support granted by the Government of Québec for the revival of downtown MontrealMontréal centre-ville is devoting $3 million to an ambitious plan to illuminate the city center. Not only will this initiative increase foot traffic throughout downtown, but it will bolster its international reputation as a northern metropolis.
Mr. Glenn CastanheiraExecutive director of Montréal centre-ville, made the announcement during a press conference featuring the Minister of Economy and Innovation and Minister responsible for Regional Economic Development, Mr. Pierre Fitzgibbonthe Minister for Transport and Minister responsible for the Metropolis and the Montréal Region, Ms. Chantal Rouleauthe Minister of Environment and Climate Change and Member of Parliament for Laurier–Sainte-Mariethe Honourable Steven Guilbeaultthe head of economic and commercial development, knowledge, innovation and design on the executive committee of the City of Montreal, Mr. Luc Rabouinand several stakeholders involved in downtown development.
The illumination plan is divided into three flagship projects, all with the main objective of making the downtown a world-class four-season destination by offering a stimulating and safe environment for workers and visitors alike.
- The transformation of 696 Sainte-Catherine Ouest into an open-air art gallery that will, as of this year, offer an illuminated, 4-season exhibit experience. Located in the very heart of Canada’s largest commercial artery, it will be created in collaboration with Alexandre Berthiaumedesigner of the OXY gallery;
- The deployment of light installations throughout the winter season in order to create illuminated itineraries highlighting downtown’s unique architectural heritage, public squares and shops;
- The illumination of strategic and heritage buildings, in collaboration with the Partenariat du Quartier des Spectacles.
Multiple initiatives resulting from bridge-building between public, cultural and economic actors have enabled the city center to hold its own despite the critical pandemic context. In order to keep up this momentum, Montréal centre-ville has created an Alliance aimed at crystallizing this mobilization .
As part of the Alliance for downtown Montreal’s Illumination mandate, a first steering committee will bring together the Quartier des Spectacles Partnership, the City of Montréal and other experts to speak about lighting.
Four other steering committees will also take shape and bring together some forty partners active in the economic, cultural and social development of downtown Montreal. From bolstering the reputation of downtown Montreal and its head offices, to commercial and real estate development, their role will be to share information, propose solutions and facilitate the deployment of concrete initiatives that will revitalize the city center, including:
- The mutualisation of off-street parking;
- The embellishment of downtown’s alleyways;
- The improvement of visitor experience;
- The improvement of cleanliness and sense of security in the downtown area;
- The participation of property owners and managers in downtown’s programming and promotion;
- The visibility of head offices.
The work of the steering committees will be overseen by a standing committee that includes various levels of government, the Chamber of Commerce of Metropolitan Montreal (CCMM), the Urban development institute of Quéebc (UDI), the Junior Chamber of Commerce of Montreal (JCCM), the Palais des congrès de Montréal, the Quartier des Spectacles Partnership (PQDS), Tourisme Montréal and McGill University.
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