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Priority Engine, the company’s leading purchase intent insight platform, has been recognized for excellence and innovation for the fourth consecutive year
TechTarget, Inc. (Nasdaq:TTGT), the global leader in B2B technology purchase intention data and services today announced that its Priority Engine™ platform won the 2021 SIIA CODiETM value The best sales and marketing smart solution category award.Prestigious Cody AwardOrganized by the Software and Information Industry Association (SIIA), it aims to recognize companies that produce the most innovative commercial technology products across the country and even the world. TechTarget’s Priority Engine has previously won the Best Sales and Marketing Intelligent Solution Award in 2019, and has been named a CODiE finalist or winner of the category for 4 consecutive years.
TechTarget Priority engine, The industry’s only opt-in, potential customer-level purchase intention intelligence platform, enables technical sales and marketing professionals to directly access the most active customers and potential customer research technologies provided by their company. The platform provides important insights about the subject interests of customers and prospects, the recency and relevance of their activities, the vendors they are considering, and the technologies they currently have installed. With this information in hand, sales and marketing teams can greatly improve ABM performance, increase sales productivity and efficiency, and maximize the opportunities for qualified in the market.
“We are very proud to receive SIIA’s CODiE award again because of our leadership in sales and marketing intelligence,” said TechTarget CEO Michael Cotoia. “With the transformation of marketing and sales organizations to meet…
The full story on Benzinga.com
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