- More than half of consumer survey respondents said they were likely to seek an on-demand vehicle rental from a dealership.
- Customers who received courtesy vehicles at their last service visit were twice as likely to say they “Definitely Will,” rent a vehicle from dealer inventory.
AUSTIN, Texas, Oct. 5, 2022 /PRNewswire/ — A survey of US car owners, commissioned by fleet management experts Dealerware, found auto dealerships have a clear opportunity to win a share of the $25 billion US car rental market1 that is primarily served by national rental chains.
To learn how existing dealership fleet programs meet customer mobility needs, and which on-demand rental offerings dealership customers say they value the most, download the full report at: https://www.dealerware.com/research/mobility-offering-preferences/.
The survey, completed by JD Power, showed that dealers have competitive advantages in customer service, fleet management, facilities and proximity to local rental customers.
Matt CarpenterDealerware CEO: “Daily, weekly and monthly access to vehicles on demand is becoming a real market need for consumers rethinking their personal mobility needs. Auto retailers and manufacturers are well equipped to win this market together by scaling connected fleets and delivering elevated customer experiences.”
Key takeaway: Fleet experience helps dealers win customers
Dealerships have over the last several years adopted mobile contracting and digital fleet management tools that make it simple, convenient and fast for customers to use dealership courtesy fleet vehicles. In turn, these investments have increased customer satisfaction with dealership experiences.
The business impact of improved dealership experiences is undeniable. A great customer service experience was the most common factor in customers’ decision to return to a dealership, cited by 71% of survey respondents. …
