According to new research from Strategy AnalyticsChina smartphone shipments fell -16% YoY to 67 million units in Q3 2022. vivo regained the top position with 21% market share, followed by OPPO (including OnePlus), Honor, Apple, and Xiaomi. Within Top 5 players, only Apple delivered the annual growth this quarter.
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Exhibit 1: China Smartphone Shipments & Marketshare in Q3 2022* Numbers are rounded. (Source: Strategy Analytics, Inc.)
Yiwen WuSenior Analyst at Strategy Analytics, said, “China smartphone shipments declined to 66.9 million units in Q3 2022, down -16.0% YoY. It is the sixth consecutive quarter of annual decline by smartphone shipments. Inventory adjustments and the weakening demand blaming the macro -economic headwinds weighted on the mixed performance.”
Linda SuiSenior Director at Strategy Analytics, said, “vivo regained the top position in China in Q3 2022 with 14.3 million units of smartphone shipments. Its shipments however fell -21% YoY and its volume share declined to 21% from 23% a year ago . vivo refreshed its product portfolio this quarter and we saw the steady progress in premium segment and online channel. X …