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According to the latest research by Strategy Analytics, Chilean smartphone shipments In the first quarter of 2021, a year-on-year growth of 71%, reaching a record high of 2.9 million units. Xiaomi performed well, soaring by more than 1000% every year, ranking third, with a record market share of 16%. Xiaomi is expected to win the second place before the end of the year.
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Chilean smartphone shipments and market share of the top three suppliers (Source: Strategy Analytics)
Neil Mawston, Executive Director of Strategy Analytics, said: “Chile’s smartphone shipments increased by 71% year-on-year, jumping from 1.7 million in the first quarter of 2020 to a record 2.9 million in the first quarter of 2021. Despite the existence of Covid and Political uncertainty, but demand for smartphones is still soaring due to strong growth. The economy, strong exports and high vaccination rates. Chile is the third largest smartphone market in Latin America, after Brazil and Mexico.”
Woody Oh, Director of Strategy Analytics, added: “We estimate that Samsung’s smartphone shipments in Chile increased by 63% year-on-year, from 800,000 in the first quarter of 2020 to a record 1.2 million in the first quarter of 2021. Samsung’s smartphone market share in Chile is currently relatively stable, at about 42%. Samsung has a wide range of retail operations in Chile, and its mid-range A-series models are popular. Lenovo-Motorola ranks second, and its market share in Chile The smartphone market share increased from 12% in the first quarter of 2020 to a record 17% in the first quarter of 2021. The Motorola brand is still popular with Chilean consumers who like to buy 4G smartphones at affordable prices.”
Rajeev Nair, Senior Analyst at Strategy Analytics, added: “We estimate that Xiaomi’s smartphone shipments in Chile will grow from close to zero in the first quarter of 2020 to a record 500,000 in the first quarter of 2021. Xiaomi’s smartphone shipments The volume has soared from 2% to 16% of the market share in Chile in the past year. Xiaomi is Chile’s fastest-growing smartphone brand. Xiaomi’s cheap Redmi models have won strong consumer recognition and they helped Xiaomi in Chile It won the third place and gained the most benefit from Huawei’s withdrawal. If the current growth trend continues, Xiaomi will surpass Lenovo-Motorola by the end of 2021 and become the second largest smartphone brand in Chile.”
Woody Oh, Director of Strategy Analytics, added: “There is still a lot to do in Chile. OPPO, Vivo, Realme and other Chinese brands have ambitious smartphone expansion plans in the coming year. Samsung’s dominance and Xiaomi’s rapid growth in Chile It is by no means a guarantee.”
About strategic analysis
Strategy Analytics is a global independent research and consulting company. The company is headquartered in Boston, USA, with offices in the UK, France, Germany, Japan, South Korea, Taiwan, India and China.access www.strategyanalytics.com Want more information.
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