According to new research from Strategy Analyticsglobal smartphone shipments fell -7% YoY to 291 million units in Q2 2022. Samsung topped the global smartphone market with a healthy 22% share in Q2 2022. Apple ranked the second place with 16% share, the highest second quarter performance over the past ten years. Xiaomi, OPPO (including OnePlus) and vivo stayed in the top five list.
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Exhibit 1: Global Smartphone Shipments by Vendor (Source: Strategy Analytics, Inc.)
Linda SuiSenior Director at Strategy Analytics, said, “Global smartphone shipments fell -7% YoY to 291 million units in Q2 2022. This is the fourth consecutive quarter of annual decline by smartphone volumes. COVID disruption and geopolitical issues adversely impacted smartphone market in the second quarter of this year. Meanwhile, unfavorable economic conditions continued to weaken consumers’ demand on smartphones and other non-essential products.”
Woody OhDirector at Strategy Analytics, added, “We estimate Samsung shipped 63 million smartphones and topped the global smartphone market with a healthy 22% share in Q2 2022. It is the vendor’s highest second quarter performance by market share since 2020. Demand continued to remain strong for the newly launched flagship Galaxy S22 series, especially the higher-priced …