Strategy Analytics: Apple Captures 68% Smartphones Revenue Share during 11.11 Online Shopping Festival in China – QNT Press Release

According to new research from Strategy Analytics9.0 million units of smartphones were sold during 11.11 online shopping festival in China this year, down -35% YoY. Apple solidified the leadership at the expense of Chinese brands. Xiaomi and Honor follow and rank in the top three list by volume share.

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China’s 11.11 Online Smartphone Sales (Million of Units) and YoY %: 2020-2022 (Source: Strategy Analytics, Inc.)

Peng PengAnalyst at Strategy Analytics, said, “COVID-related disruptions, consumer fatigue, and economic headwinds made 11.11 lackluster this year in China. We estimated 9.0 million units of smartphones were sold during 11.11 online Year shopping festival down, Y 3 yearo% this year . While smartphone online retail price grew to 4,089 CNY (US$ 580) this year thanks to the greater mix of higher-priced iPhones, up +10% YoY, the total smartphone online sales revenue still posted -29% annual decline at 36.8 billion CNY (US$ 5.2…

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