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MANHATTAN, NY, March 24, 2022 (GLOBE NEWSWIRE) — Socializea resource designed to connect, educate, and inspire older adults of all skill levels to create and share authentic, original content on social media, today announced it has closed a round of $250,000 in pre-seed funding. Socialize was co-created by Alive Venturesa Los Angeles-based venture studio working to create bold new companies designed for older adults, and social media entrepreneur and “TikTok Teacher” Helen Polise.
In response to a clear need in the market to provoke more positive representation of older adults, Alive Ventures began exploring ways to increase the visibility of older adults on social media. Helen, a commercial director who pivoted during the pandemic to directing herself on TikTok, stood out to the studio as a role model and ideal cofounder. Polise began working with Alive Ventures in their Entrepreneur-in-Residence program to design and develop Socialize. She learned that people were drawn to a style of teaching that was clear, inclusive, kind, welcoming and encouraging. “It was apparent that people were resonating with an older person that wasn’t portrayed as though my life was over,” said Polise.
Through their work together, Polise and Alive learned there were a lot of others like Helen, who simply needed the confidence and inspiration to step forward and share their stories on social media. Socialize was created to help uplift the many voices of those living extraordinary ordinary lives beyond age 65, and to increase the presence of confident, joyful older figures in the spaces where they spend the most time. In short, to make visibility better.
Socialize’s content…
Full story available on Benzinga.com
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