SHERWIN-WILLIAMS AND THE HOLLYWOOD SIGN TRUST TO GIVE TINSELTOWN’S MARQUEE CELEBRITY A CENTENNIAL MAKEOVER – QNT Press Release


Almost 400 gallons of paint and primer will be used to spruce up the iconic landmark

LOS ANGELES, Sept. 15, 2022 /PRNewswire/ — Sherwin-Williams and The Hollywood Sign Trust are partnering to give Hollywood’s biggest celebrity, the Hollywood Sign, a makeover to celebrate its 100th anniversary, which will be celebrated in 2023. Beginning September 19a crew of 10 workers will prep, pressure wash, prime and paint the 45-foot-high sign. The Sign was last refurbished in 2012 by Sherwin-Williams and the Trust when the cultural and historic landmark celebrated its 90th anniversary.

The Hollywood Sign initially read as “Hollywoodland” and served as an outdoor advertisement for an upscale real estate development. In 1949, the Hollywood Chamber of Commerce shortened the Sign to the nine-lettered “HOLLYWOOD” we see today. The internationally known symbol of the entertainment industry has …

Full story available on Benzinga.com



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