Sanlo raised $3.5 million to help creators transform their games and apps into long-term successful businesses

As the market for mobile games and apps heats up, companies at the intersection of fintech and gaming will provide insights and get funding

Sanlo, A new company that provides financial products to game and application companies to help them run a healthy and sustainable business, today announced that it has received $3.5 million in financing. The oversubscription was led by Index Ventures and Initial Capital, with participation from LVP, Portag3 Ventures and XYZ Venture Capital. It also includes famous angel investors and operators specializing in gaming and consumer technology such as Kristian Segestrale, and financial technology companies such as Gokul Rajaram and Charley Ma. As part of this round of financing, Initial Capital co-founder and partner Ken Lamb became a board director, while index partner Mark Goldberg and XYZ managing partner Ross Fubini served as board observers.

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This unique and complementary group of consumers and fintech leaders will provide assistance and support Sanlo When developing its product, the product can meet the needs of small and medium-sized game and application companies so that they can maximize their business potential. Sanlo will use the funds to expand its team and continue to build its product suite in preparation for a wider release later this year.

The integration of factors opens up new opportunities

SanloThe funding comes from the accelerated growth of consumer demand for mobile applications, especially in the gaming sector, because mobile gaming revenue accounts for 74% of the total revenue from Apple and Google applications (about 61.7B). In the past 12 months, consumer behavior has changed dramatically, resulting in more people playing games than ever before.A kind Recent report Noting that the restrictions of the pandemic have prompted consumers to seek new forms of entertainment, many people use their smartphones as entertainment devices.

At the same time, new tools and less complex development processes are now available to more developers, making game and application development easier. With the “gradual accumulation” of a large number of talents from companies such as Supercell and King, developers have become more sophisticated and efficient in construction methods, which enables more high-quality products to enter the market faster. With more and more application choices on the market, it is becoming more and more important to invest and reinvest in plans to ensure a stable user base.Most importantly, there are more and more exits and financings in the game field, including Roblox IPO, MTG’s acquisition of Hutch Games, and $179.9 million credit line from Metacore of Supercell, Aroused greater interest from the developer and investor community. What was once a niche market now has broader appeal, and with more funds available for deployment, the mobile gaming and application space is expected to flourish.

The convergence of these factors presents huge opportunities for mobile game and application companies, but there is no viable solution that can help these companies track different aspects of their financial status in a comprehensive and comprehensive manner. Most developers may not have enough time to build their financial structure to prepare for smart, scalable growth, which limits their ability to take advantage of opportunities at the best time. Sanlo Aims to solve this problem by ensuring that the financial situation of game and application companies remains healthy and has the insight and tools needed for growth.

Board member of Initial Capital and Sanlo. “Sanlo’s technology provides tailor-made mission-critical products and service packages that will immediately greatly accelerate the revenue growth trajectory of these companies. The Sanlo team has the ideal experience and expertise to be able to play in this perfect storm Provide the perfect solution.”

Specially developed for game and application developers

Sanlo Established in 2020 Olia Karunina with William Liu, The two combine unique experience game building experience, including “The Sims”, “Minions Paradise” and “Monopoly Slot Machine”, as well as financial technology, lending and financial consulting services. Therefore, they bring a thorough understanding and rich insights into the early challenges and growth stages that mobile game and application companies face in expanding and attracting their audiences.

“Me and I will always work in the game field, and we have a deep respect and appreciation for the work of creating products that make people happy. We know that in general, building business takes priority over business operations.” Caulijnaia, co-founder and Chief Executive Officer Sanlo. “Due to insufficient understanding of the financial situation, the company may not always be able to achieve its full potential. Therefore, it missed the opportunity to obtain timely insights and appropriate financing to accelerate growth. We hope to change this situation by eliminating all guesswork. Financial aspects.”

Sanlo A proprietary technology is being built that can analyze all aspects of the business to help game and application developers know where to deploy funds and when to obtain the highest ROI, while assisting in obtaining funds.

“Sanlo cracked the code to help mobile game and application companies reach maturity speed, scale and financial status,” Mark Markberg said. Index Venture Capital. “The company is building very advanced financial technology products, which will give these companies superpowers.”

on Sanlo

Sanlo was established in 2020 by a leader in gaming and financial technology to provide gaming and application companies with access to financial products and capital to help them run a healthy and sustainable business. The company is backed by leading investors in the financial technology and gaming sectors. Sanlo is headquartered in San Francisco, but has a team worldwide.

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