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Trend Sonar Monitoring Platform analyzes the development of e-commerce in the automotive industry and how the digital world virtually expands the concept of travel
Through its proprietary Trend Sonar trend monitoring platform, Reply recently conducted a Learn Studying how the e-commerce model has evolved over time, especially in the automotive sector, has revolutionized the industry, thereby affecting customer expectations.
Digital methods and strong online influence have become an indispensable part of the automotive sector, especially since the global pandemic put the digital domain on the preferential path last year, rewarding companies that can quickly change their business models to support digitalization.
In the past year (more specifically, from April 2020 to March 2021), the frequency of mentions of millions of online resources (expert media articles, mass media, patents and scientific publications) has been analyzed , Reply’s Trend Sonar monitoring platform did confirm that content related to automotive e-commerce has increased by 61% compared to the previous 12 months.
Evolution from a distance. Changes in the automotive industry are not new: it has been the protagonist of an unprecedented revolution in the past 20 years. In fact, Reply’s analysis shows that the department has all the conditions and prerequisites to find itself on the threshold of new discontinuities.
The first used car online trading market dates back to 2000, and a few years later, the first online broker platform became popular, connecting authorized dealers and end consumers directly, and providing online booking, car configuration and numbers Manual service. This was followed by the first batch of online dealers. In recent years, automakers have begun to adopt a direct-to-consumer model to sell their vehicles directly to end consumers.
Today’s scene: between the physical world and the digital world. With the Covid-19 pandemic, the pace of digitization has accelerated: digital analysis systems, pricing tools and financing processes have now become necessary standards to help increase potential customers in the industry. Reply’s research highlights exactly how we find ourselves at the crossroads between digital services and traditional services at the current point in time. In fact, in the near future, services such as 3D showrooms, virtual test drives, advanced configuration tools and digital concierge services are expected to be used more and more, allowing consumers to directly test and configure products online.
By choosing to sell directly to customers online, local digital car manufacturers are subverting the traditional car buying model. The customer journey is also affected by the current revolution: leasing, financing, the choice of insurance provider and coverage and even vehicle registration have digitized and automated the customer experience, shortened waiting times and eliminated paper documents.
The future of mobility is becoming more and more virtual. Since the car-sharing service entered the market, in fact, mobility has begun to be regarded as a kind of Services built around the digital world. Many automakers and industry suppliers are adopting an approach, car Is becoming platform Able to provide access to a broad digital ecosystem of application-based data and services. In fact, in the future, in addition to mobility and means of transportation, cars will increasingly be used as tools for collecting customer data. The access, exchange and sharing of this information is essential to determine future trends and provide customers with a series of more complete and personalized services, which may even include solutions proposed by customers themselves.
For more information about the research, please visit the Reply website at “E-commerce trends: travel and car sales“.
Reply
Reply [MTA, STAR: REY, ISIN: IT0005282865] Specializing in the design and implementation of solutions based on new communication channels and digital media. As a network of highly specialized companies, Reply has defined and developed business models supported by new models such as AI, big data, cloud computing, digital media, and the Internet of Things. Reply provides consulting, system integration and digital services to organizations through telecommunications and media; industry and service industries; banking and insurance; and the public sector. www.reply.com
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