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Sydney, May 25, 2021 /PRNewswire/-COVID-19 forces universities to turn The digital-first approach in international student marketing and recruitment strategies. Managing the transition almost overnight is a challenge for organizations, especially in China Local Internet regulation and digital ecosystems separated from the rest of the world present major barriers to entry.
Although many urgent measures are sufficient to deal with the severity of the crisis, many institutions have now determined that it is necessary to develop a long-term digital strategy to deal with the crisis. China Achieve measurable results and meet the changing needs of Chinese students: https://blog.sinorbis.com/topic/education.
Based on the experience of working with hundreds of universities and education service providers around the world, ChinaSinorbis, a digital marketing technology company, has released new guidelines that enable organizations to develop their own China Internal digital strategy (https://info.sinorbis.com/china-digital-strategy-education).
“When working with our education clients, one of the challenges we have observed is to overcome the huge obstacles in education China It will soon become overwhelmed. ” Nicolas Chu. “As a result, many digital marketing and recruitment strategies were implemented without an overall plan, so it was difficult to prove the return on investment, and the campaign was considered to have failed prematurely.”
Digital Strategy Guide China Designed to improve the transparency and clarity of the process. “In conversations with education clients, the question we hear most often is “How much budget do we need?” with ‘How long will it take to see the return’Mr. Zhu said: “We try to answer these questions as directly as possible to ensure that institutions enter the market with realistic expectations.”
“The exact face of the strategy of course depends on many variables and the established position of an institution China“Mr. Zhu explained. “To solve this problem, we have provided as much background information as possible for the elements that need to be included in the planning process.”
The guide provides A four-stage framework from foundation establishment to online demand generation to develop a digital strategy, And the recommended implementation timetable. The timetable has been linked to the required budget and expected results.
About SINORBIS
Sinobis It is an award-winning software company whose mission is to eliminate common market entry barriers through technology, thereby providing Chinese students with marketing and recruitment opportunities.
We provide the world’s first integrated marketing platform for Western learning institutions and enterprises to create, measure and optimize their digital image in China, while providing:
Speed up time to market- Start your digital business in a few weeks without having to skip the usual management hurdles.
lower the cost -Establish and manage a digital marketing plan with a small part of the previous investment required.
IEnhanced control -Get a comprehensive view on all digital plans China
Customers in the education sector include UNSW, University of Sydney,the University Canberra, This University of New England, QUT, Oxford Brookes UniversityRoyal Road University Aarhus University and so on.
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Source Sinorbis
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