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The “Premiumization in Travel and Tourism (2022) – Thematic Research” report has been added to ResearchAndMarkets.com’s offering.
This thematic research report takes an in-depth look at premiumization in travel and tourism. Firstly, the players section identifies some of the leading and challenging companies in this theme and categorizes their position in the value chain.
It has been well documented that the pandemic has transformed many travelers into high-net-worth individuals and made the super-wealthy even wealthier. This trend will no doubt benefit the luxury tourism market, while increasing the importance of premiumization for more travelers that can now afford to indulge in luxury products and services during future trips.
A trends section is then provided, describing technology, macroeconomic, and enterprise trends connected to premiumization. An industry analysis follows, providing insight into the global distribution of wealth, tourism expenditure, lodging trends, use cases, mergers and acquisitions, and a timeline which showcases the emergence of premiumization in travel and tourism.
Penultimately, the premiumization value chain is reviewed, with each segment of the chain being given an in-depth description. Finally, the leading and challenging companies in the premiumization theme are outlined, along with their competitive position in the industry.
The increased need for privacy, greater focus on health and wellbeing, desire to tick off ‘bucket list’ experiences, unintentional saving of money, tendency to take longer trips, rise of digital nomads, and increase in millionaires means the theme of premiumization will continue to grow in importance
Key Highlights
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As well as being the driving technology behind smart cities and destinations, IoT technology allows for ultra-comfort and convenience in the upscale and luxury markets. According to the publisher’s Q3 2021 …
Full story available on Benzinga.com
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