Executes Second Conversion, Part of Company’s Brand Optimization Strategy
Burleson, Texas, September 7, 2022 – Pokemoto, Muscle Maker, Inc.’s (NASDAQ: GRIL) expanding Hawaiian poke bowl restaurant concept, today announced the grand opening of a new company owned Pokemoto in Northeast Philadelphia, PA. The newest Pokemoto Hawaiian eatery replaced a Muscle Maker Grill location as part of its brand optimization strategy set in action last year. The company continues to look at corporate Muscle Maker Grill locations to identify whether or not Pokemoto can be added in some capacity or if Pokemoto should replace existing operations to increase topline sales. The management The team recently decided to convert a Muscle Maker Grill location on the Fort Meade military base in Maryland to a Pokemoto and has reported being pleased with its performance to date.
Located at 2550 Grant Ave, the newly converted space in the city of brotherly love boasts the brand’s new interior design package adorn with bright colors, surf boards, ukuleles and tunas on the walls promoting a comfortable dine-in experience for those who want to sit and enjoy their Hawaiian inspired cuisine and boba tea. This location also has a built-in designated area for 3rd party pick up such as SnackPass, UberEats, DoorDash and GrubHub to promote speed of service and contactless pickup; a feature that is important to the company given its business is driven primarily by Millennials and Gen-Z’s.
The Philadelphia Pokemoto marks the second conversion of a company owned Muscle Maker Grill to a Pokemoto restaurant. The Fort Meade military base in Maryland being the first conversion for the company. Soldiers have been receptive to the change and enjoy the new “healthier for you” options and linear flow that allows them to walk away with their customized bowls, salads and burritos. The model accelerates the company’s speed of service allowing it to serve more customers during prime dining hours.