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ATOTONILCO EL ALTO, Jalisco, Mexico, March 3, 2022 /PRNewswire/ — PATRÓN© tequila, the world’s number one super-premium tequila, is proud to be working with beloved Mexican racing icon Sergio “Checo” Perez. This unique collaboration celebrates two Mexican icons coming together, who believe in hard work, community and innovation – and whose steadfast passion, dedication and vision lead to simply perfect outcomes, time after time. Just as PATRÓN is the undisputed leader of the super-premium tequila category, Checo sets the standard for excellence and is the master of his craft, which can be seen by the passion that drives him to excellence and the powerful outcomes he creates—for himself, his fans and his familia, making his home country proud. Now, for the first time ever, PATRÓN and Checo are coming together in their shared commitment to perfection and bringing the traditions, modernity, and integrity of Mexico to life. Mexico is a country of innovators whose talents are rooted in tradition, and this collaboration is built on a mutual passion of being proudly Mexican.
PATRÓN tequila is proud to celebrate progressive pioneers, like Checo, whose relentless desire to blaze a trail in racing leads to bold innovation on the track. At PATRÓN, we are constantly experimenting and creating bold innovations while staying true to our handcrafted production process with a tireless dedication to perfection, just as Checo refines his craft with a respect for time-honored tradition of the sport. Like the art of PATRÓN tequila production, racing is a team effort that requires the same commitment to craftsmanship and quality from the team. Everyone plays a vital role…
Full story available on Benzinga.com
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