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Renewed deal will see SVOD service Paramount+ debut on Virgin TV in 2023 and wider distribution of Pluto TV, the leading free, ad-supported TV (FAST) service
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LONDON, Nov. 2, 2022 /PRNewswire/ — Paramount and Virgin Media have today announced a new multi-year distribution agreement, extending their existing long-term partnership across Paramount’s streaming services and linear channels in the UK.
The renewed partnership will see Paramount+, the global subscription video-on-demand (SVOD) service, debuting on Virgin TV in 2023. Full app integration on Virgin Media’s set-top boxes will offer customers the opportunity to access more than 8000 hours of exclusive originals, blockbuster films, and iconic series across every genre from Paramount’s world-renowned brands and production studios, including SHOWTIME® and Paramount Pictures.
Under the new deal, Pluto TV, the leading free, ad-supported TV (FAST) service, will also gain wider UK distribution on Virgin Media’s cutting-edge TV360 and Stream services, reaching new customers and providing access to more than 100 curated channels , including Hell’s Kitchen, CSI: Miami and MTV Movie Hits, seasonal and thematic channels like Pluto TV Halloween and Pluto TV Crime, and a range of movies and on-demand series. 2023 will also see Pluto TV’s channel line-up launch on a dedicated FAST section of Virgin TV’s electronic programme guide, allowing customers seamless access to the channels.
Virgin…
Full story available on Benzinga.com
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