DUBLIN, Oct. 26, 2022 /PRNewswire/ — The “Global Haircare Market – Forecasts from 2022 to 2027” report has been added to ResearchAndMarkets.com’s offering.
The global haircare market was valued at US$84.512 billion in 2020. Haircare products are used to groom hair and get an aesthetic hairstyle while managing various hair problems such as hair fall, dandruff, frizzy hair, split ends, and dry or itchy scalp. The growing middle-class population and increasing urbanization are the major factors that are boosting the demand for hair care products.
With rising awareness about personal hygiene and a focus on aesthetic appeal, consumers are increasingly opting for different hair care products. The rising level of air pollution and the increasing temperature is also harming the quality of hair, which is also encouraging people to use hair care products so as to protect them from the harmful impact of these environmental factors.
People nowadays are more concerned about hair aesthetics, which has also led to a rise in the number of consumers opting for hairstyle chemical treatments, including dyeing and straightening. Since chemically-treated hair requires premium hair care products to maintain the health and texture of hair , the demand for premium hair care products is increasing significantly, thereby fuelling the overall haircare market growth.
The rising use of social media is also encouraging consumers to explore various global haircare brands, thereby spurring the global haircare market’s growth. Continuous expansion of distribution channels such as online stores, speciality stores, and salons are also contributing to the global market growth of haircare as this has made many professional hair care products easily accessible to consumers.
People are becoming more aware of the harmful impacts of several chemicals on the quality of their hair and scalp, which is driving the demand for hair care products with natural and organic ingredients. This is providing a great opportunity for market players to add haircare products made with naturally-derived ingredients into their portfolio and create a mass customer base.
Market players are adopting various growth strategies, including product launches, partnerships and collaborations, expansion of distribution channels, and acquisitions, in order to maintain their market share or/and further expand their customer base, thus bolstering the …
