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NEW YORK, May 16, 2022 /PRNewswire/ — The online classified Ad platform market size is expected to grow by USD 16.1 billion from 2021 to 2026. However, the growth momentum is likely to decelerate at a CAGR of 10.36% as per the latest market report by Technavio. 34% of the market’s growth will originate from APAC during the forecast period. China and Japan are the key markets for the online classified ad platform market in APAC. Market growth in this region will be faster than the growth of the market in other regions. The fast-growing online advertisement market will facilitate the online classified ad platform market growth in APAC over the forecast period.
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Online Classified Ad Platform Market: Segmentation Analysis
The market research report segments the online classified ad platform market by Geography (North AmericaAPAC, Europe, Middle East, Africaand South America).
The online classified ad platform market share growth by the horizontal segment will be significant for revenue generation. As the horizontal model focuses on a wide range and categories of products and services, it does not completely cover all the varieties of products under a single category. The horizontal model is highly popular among users, as it allows users to post as many ads as possible for free. This model covers most of the categories of products and services that include electronics, automobiles, and others. Thus, these factors of the horizontal model will drive the online classified ad platform market growth during the forecast period.
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Online Classified Ad Platform Market: Growth in mobile classified advertising to drive growth
The key drivers supporting the online classified ad platform market growth is the growth in mobile classified advertising. Digital media advertising on mobile devices offers a better return on investment (ROI) compared with desktop computers. Digital ads are more effective when the user is connected with several social media platforms. A large number of classified ad platforms use social media platforms to publicize their websites, as it helps them to gain maximum attention in a short span of time. The increasing penetration of smartphones worldwide has driven the increase of mobile classified advertising . Mobile internet advertising can host a variety of advertisements such as mobile videos and in-app advertisements via different platforms, which increase their outreach. Thus, the increasing number of smartphone and tablet users worldwide will drive the online classified ad platform market growth during the forecast period.
Online Classified Ad Platform Market: Key online classified advertising platform market trend
The key online classified advertising platform market trend fueling the market growth is the growing popularity of real-time bidding (RTB). RTB allows advertisers to bid for online inventory on online classified ad platforms that best fit their buyer profile. RTB is the leading type of programmatic advertising, which has an auction environment provided by advertising exchanges or marketplaces. These marketplaces are useful for predicting audience response to calculate the floor price for advertising in a specific inventory. Supporting platforms such as supply-side platforms (SSPs), demand- side platforms (DSPs), and ad exchanges are involved in the RTB process. For instance, Smaato, Inc., offers Smaato’s RTB Ad Exchange, which can connect more than 90,000 mobile apps with 260 mobile DSPs and 190 ad networks. The entire bidding process through this platform takes place in 200 milliseconds. This factor will drive the online classified advertising platform market growth during the forecast period.
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- The digital advertising market share in the US is expected to increase by USD 166.87 billion from 2021 to 2026, at a CAGR of 13.34%. Download a sample now!
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Online Classified Ad Platform Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Decelerate at a CAGR of 10.36% |
Full story available on Benzinga.com
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