OLAPLEX Teams Up with Jason Wu for New York Fashion Week – QNT Press Release


Newest OLAPLEX Ambassador Jimmy Paul Led Creative for Hair

SANTA BARBARA, Calif., Sept. 12, 2022 /PRNewswire/ — OLAPLEX, the brand that singlehandedly created the bond building hair category, was excited to reveal its partnership with the iconic fashion designer, Jason Wu at his NYFW Fall ’22 show on September 10th. This collaboration marks a debut partnership for OLAPLEX at Fashion Week. Professional hair stylist and newest OLAPLEX ambassador, Jimmy Paul created the hair for the show and OLAPLEX products were used to bring Jimmy’s vision to life.

Models walked the runway with sleek, braided twists, with the ends sticking out, short natural textured bobs and braids. Jimmy Paul credits the 90’s minimal fashion trends for inspiring the hairstyles in the show. “I wanted the hair to look purposefully messy yet put together at the same time. It’s a look that can be dressed up or dressed down. To achieve the look, prep hair with a smooth, brushed out-look by combining OLAPLEX No. 9 Bond Protector Nourishing Hair Serum and OLAPLEX No. 6 Bond Smoother. Using your fingers, pull hair back into a low pony and secure. Braid the pony and secure it with elastic, then twist into a low bun and leave the ends out. Secure with bobby pins and top off the look with…

Full story available on Benzinga.com



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