[ad_1]
Collaboration Launches a Value-Generating Program to Create Brand-New Customer Experiences that Leverage Digital Technologies
TOKYO, June 10, 2022 – (JCN Newswire) – Nojima Corporation (TSE:7419) today announced a partnership with GlobalLogic Japan, Ltd., a Japanese subsidiary of GlobalLogic Inc., acquired by Hitachi, Ltd. (TSE:6501) in July 2021. The collaboration intends to accelerate the development and implementation of Nojima’s Digital Transformation (“DX”) strategy.
The co-creation program focuses on the deployment of brand-new customer experiences that integrate GlobalLogic’s digital engineering with Nojima’s digitalization initiatives. The program targets accelerating the transformation of Nojima’s brick-and-mortar stores, as well as its unique “consulting-based sales” ” approach(1) for home appliance sales in Japan.
(1) Nojima’s unique customer service and sales strategy. In the store, there is no salesperson dispatched by the manufacturers. Instead Nojima’s own employees provide consulting services to customers, and recommend products from different manufacturers based on the demand of each customer.
Co-Creation Program Background and Future Roadmap
Nojima holds a corporate-level goal to better contribute to Japan’s domestic industry through the roll out of its digital GS4 strategy (Good, Soft, Support, Service, Setting). To that end, Nojima aims to migrate to a total solution company, leveraging DX to provide new value to customers’ lives in terms of diversity and convenience.
Nojima leverages digital technologies to improve the efficiency of business operations, such as increasing the productivity of services and business processes and establishing high-quality customer service models. Also, the company is proactively generating value …
Full story available on Benzinga.com
[ad_2]
Source link
