Conviva’s Social Insights Analysis of Europe’s Top Football Leagues Shows the Competition for Fans’ Attention Doesn’t End with the Final Whistle; Instagram Platform of Choice for Driving Engagement
According to a new report from Convivathe continuous measurement analytics platform for streaming media, European Football fans’ obsession with their favorite teams overwhelmingly extended to social media during the ’21-’22 season. For its 2022 European Football Social ReportConviva analyzed and ranked the social media performance for the top 130 teams across Europe’s six biggest football leagues to understand who is dominating engagement and what strategies are winning on social.
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Conviva’s 2022 European Football Social Report Now Available. (Graphic: Business Wire)
“The ’21- ’22 European Football season was full of exciting transfers, upsets and intense finals that, in turn, drove high social media engagement across teams and leagues throughout the season,” said Nick Cicero, VP of Strategy, Conviva. ” It’s clear that European teams and leagues recognize the value of social media and are applying their competitive mindset to winning fans over on social in addition to on the field. However, as more and more teams flock to …