M&M’S® Welcomes First New Character in a Decade – QNT Press Release

The Mars, Incorporated brand celebrates the global debut of a new character as M&M’S continues to use the power of fun to inspire moments of everyday happiness and belonging

NEWARK, NJ, Sept. 28, 2022 /PRNewswire/ — For the first time in a decade, M&M’S®, proudly part of Mars, is expanding its iconic crew with the introduction of a new character and spokescandy – meet Purple.

Designed to represent acceptance and inclusivity, our newest member is known for her earnest self-expression. Keen self-awareness, authenticity and confidence are the driving forces behind Purple’s charm and quirky nature. She joins the legendary cast of M&M’S characters, who recently were given a refresh with updated looks and more nuanced personalities in January.

“Mars is thrilled to debut the newest member of the M&M’S cast of characters to the world. There is so much …

Full story available on Benzinga.com

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