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Bringing all three verticals-broadcast, digital, and live events-to discerning consumers in the market
Mirchi is India’s largest city-centric music and entertainment company, strengthening its business in the United States and starting operations in the California Bay Area. In line with its vision of expanding its global footprint and catering to South Asian overseas markets, Mirchi aims to introduce its broadcast, digital and live event solutions to the city.
As South Asians account for nearly 500,000 of the total population of the Bay Area, there is a great demand for Hindi music and Bollywood content. In order to meet the needs of this huge consumer group, Mirchi will bring the best content in Bollywood and local updates relevant to the target audience. Mirchi will bring popular exclusive content such as “Mirchi Top…
The full story on Benzinga.com
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