Mirakl Aims to Become Global Leader in Retail Media – QNT Press Release

Mirakl Introduces Mirakl Ads, an Innovative Retail Media Solution for the eCommerce Ecosystem to Generate More Sales and Greater Profits from Digital Advertising Spend

BOSTON, Nov. 16, 2022 /PRNewswire/ — Miraklthe industry’s first and most advanced enterprise marketplace SaaS platform, today announced Mirakl Ads, a retail media network (RMN) solution empowering businesses to monetize eCommerce web traffic across marketplace and first party offerings while delivering more value to advertisers, marketplace sellers and publishers. The Mirakl Ads solution is the newest addition to Mirakl’s growth solutions portfolio of products, delivering greater value by optimizing and diversifying eCommerce revenue streams.

Retail media has become one of the most dynamic trends in eCommerce. Projected to reach $160 billion globally by 2027this trend is creating a massive opportunity for online retailers to monetize web traffic. But existing solutions don’t meet the needs of today’s eCommerce landscape, lacking the control, visibility, and buying experience required to deliver adequate return on investments. Through it position at the center of the marketplace ecosystem, Mirakl is well-positioned to change this dynamic for the better with the launch of Mirakl Ads.

An innovative retail media solution, Mirakl Ads will provide advertisers and marketplace sellers with a seamless and relationship-driven platform to optimize their digital advertising spend. It …

Full story available on Benzinga.com

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