Mazda Develops New Special Body Color Rhodium White Premium – QNT Press Release


A new color for Large Product group models delivered by Mazda’s unique TAKUMINURI painting technology

HIROSHIMA, Japan, June 10, 2022 – (JCN Newswire) – Mazda Motor Corporation today introduced Rhodium White Premium, a special paint color born from our unique Takuminuri(1) painting technology. This new color will be available this summer, predominantly for our Large Product group models, starting with the Mazda CX-60(2).

Rhodium White Premium

Rhodium White Premium Paint Layer Structure

Mazda believes color is a crucial part of what gives shape to a vehicle, and thus we are focusing efforts on developing colors that accentuate a dynamic and delicate expression via the Kodo – Soul of Motion design theme. Rhodium White Premium is a pure white inspired by Japanese aesthetics finding beauty in simplicity and the absence of superfluous elements. Furthermore, the paint’s fine grain accentuates the shadows on the surface of the vehicle complimenting the metallic texture of Rhodium White Premium.


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