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Link Media Outdoor (“Link”) is pleased to announce the acquisition of the outdoor advertising assets of Missouri Neon Outdoor in Springfield, Missouri. Missouri Neon Outdoor operates more than 800 billboards in Missouri, Oklahoma and Arkansas. These assets supplemented Link’s large inventory in Missouri and Oklahoma, and added new territories to Link in Branson, Missouri and northwestern Arkansas. Scott LaFoy, President and CEO of Link, said: “Link is pleased to greatly enhance our footprint in Missouri, increase our business in Oklahoma and enter the Arkansas market as we expand our services to advertisers and advertisers in the region. Potential customers. Missouri Neon Outdoor is a well-built and well-run family business that was established by RW Wilson as the Missouri Neon Company in 1934 and was acquired by then-employee Vernon Boyce in 1963. Mr. Boyce’s son Vernon and his My sister Sue Boyce Billings has done a great job in further construction and leads the company and is very happy to cooperate with this transaction. …
The full story on Benzinga.com
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