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Riot Games and Moonbug Entertainment are first-time exhibitors
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Newly signed returning brands include Amazon Studios, Netflix, MLB Players, The Coca-Cola Company, Sesame Workshop, kathy ireland Worldwide and La Panaderia
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1,000+ meetings confirmed to date
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Register here to access the online platform and schedule meetings before arriving on-site
Licensing Expoproduced in partnership with industry trade association Licensing Internationalcontinues to lock in the world’s most sought-after IP owners for the 2022 edition spanning a wide array of product categories. Most recently signed exhibitors for the May 24-26 event, held at the Mandalay Bay Convention Center, include Amazon Studios, Netflix, MLB Players, The Coca-Cola Company, Sesame Workshop, La Panaderia, United Talent Agency, TSBA, LAI GAMES, MADE, and Genius Brands International, plus first-time exhibitors Riot Games and Moonbug Entertainment.
“Brand extension as a strategic marketing and revenue-driving tool is taking off across nearly every category – an exciting trend that will be reflected on our show floor in May,” said Anna KnightSVP of the Global Licensing Group, organizers of Licensing Expo. “We are seeing an incredible variety of brands from every category: sports to gaming, entertainment to FMCG showcased this year. This is the real strength of Licensing Expo as there is nowhere else you can see such a wide variety of brands available for license under one roof.”
Big box retailers, leading manufacturers, and best-in-class licensees are flocking to Licensing Expo in search of new potential partners, the hottest new IP, and to discover new trends, underscoring the industry’s pent-up demand following three years without an in -person trade show. New and notable registrants include H&M, Procter & Gamble, Pull & Bear, Amazon, Kohl’s Department Store, Hallmark Cards, Super RTL GmbH, McDonald’s, Mad Engine, Hot Topic, Burlington Stores, Logitech, the TJX Companies, Rubies Costumes, Taco Bell, Build A Bear, Jakks Pacific, Educas Borras, Old Navy, Primark, ROSMAN, American Greetings and Centric Brands.
Other brands confirmed to exhibit at Licensing Expo 2022 include Buzzfeed, Epic Rights, Funko, Frida Kahlo, Hasbro, Joester Loria Group, Laika Studios, LEGO, Mattel, MGA Entertainment, MHS Licensing, MGM Studios, NASCAR, NFL Players Inc, Paramount, Paul Frank, Peanuts Worldwide, Penguin Random House, Pokemon Company, Sanrio, SEGA of America, The Beanstalk Group, The Smiley Company, The Smurfs, Toei Animation, Ubisoft, Universal Pictures, Warner Bros CP, WWE and 200+ others. See the full exhibitor list here.
The event recently opened its online platform,…
Full story available on Benzinga.com
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