Growing Consumer Interest in Connected Services Highlights Untapped Opportunities for US Automakers to Engage, Retain and Enhance Customer Experience
ATLANTA, July 26, 2022 /PRNewswire/ — US consumers want to hear from their automakers about connected services, safety recalls, warranties, insurance discounts and other benefits, according to a new LexisNexis® Risk Solutions study, “The Driver’s Mindset: Connectivity and Connectedness,” published today. Insights from more than 2,000 US-based connected car owners1 highlight the opportunities for automakers to further engage with their customers, create new and used vehicle brand loyalists, and realize the return on investment for connected vehicle technology.
“Our study shows that automakers are at a confluence. While automakers face increasing competitive pressure to offer the best vehicle ownership experience, and connectivity is mainstream in many aspects of consumers’ lives, there still seems to be lower consumer activation and conversion rates within connectivity programs, despite the benefits,” said Dave Nemtudahead of OEM product, US connected carLexisNexis Risk Solutions. “The automotive industry can take action on these insights to improve the customer experience, educate consumers on the benefits of connected services and help achieve connectivity-related business objectives.”
Connected Car Study Highlights:
- Low activation rates of a connected services free trial are related to lack of awareness and opportunity to enroll, rather than lack of interest. Two-thirds (66%) of survey respondents were not aware of connected …