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LAST listed® brand
Paris, June 14, 2021: Worldwide Bioenergy Today launched its LAST brand, the first series Long dress Makeup with more than 90% natural ingredients: 18 mascara, mascara and eye shadow products in this series are now available in www.colors-that-last.com. Instrumental tests and clinical studies have shown that its performance is comparable to the best conventional products on the market: this is the first time that a brand with more than 90% natural ingredients provides such performance.
LAST series products will be on sale at 2pm on Monday, June 14, 2021 www.colors-that-last.com.
Marc Delcourt, CEO of Global Bioenergies, explained: “This is an important step forward for us: Global Bioenergies must reinvent itself to produce ultra-high-performance product lines with outstanding sensory and color quality. We are showing us Of tangible products make a commitment to the environment by establishing naturalness in the cosmetics field, which is actually still lacking in this field.”
Independent laboratories have conducted a large number of instrument tests and clinical tolerance and use research on the products. The performance of this series is compared with the leading products on the market in terms of retention, water resistance, transfer level, sensory quality and application pleasure.
The results show the 24-hour retention, water resistance, and low transferability of each product category. Long-term (21-day) testing under dermatological and ophthalmological supervision verified the tolerance of use. The sensory quality of the product has also been highly evaluated: For example, after a blind test, 85% of women expressed their willingness to continue using LAST eyeshadow and would recommend it to their friends. Considering that it has nothing to do with nature, the product is equivalent to or more than They usually have better eyeshadows.
Muriel Morelli, Head of Product Development, said: “The launch of the LAST series is the result of 18 months of hard work to define the formula, shades and packaging, testing, and then producing on an industrial scale. Numerous tests speak for themselves: Today, there is no longer a need for the performance of makeup to be between natural and natural. Make a choice.”
Romain Desfresnes, Head of Marketing and Communications, concluded: “When creating LAST, our goal was to put a certain optimism and energetic energy at the center of our proposition, thus launching a campaign that truly celebrates color. The timing of the release is Ideal: The identity of LAST echoes the deep-rooted desire to rediscover strength, depth and quantity in our communication and our way of expression. Our product series are colorful, natural and respectful, and formulas are durable. What we have achieved for us I am proud of the results, but this is not the end of the story: the new must-have lipsticks for autumn are already in preparation.”
Press Contact
TG Communication- tessa.guilloux@tgcom.fr —— brigitte.demare@tgcom.fr
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