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SINGAPORE, Feb. 28, 2022 /PRNewswire/ — Klook, a leading travel and leisure e-commerce platform, today launched a bold and all-new brand identity. The company’s first end-to-end rebrand comes at a pivotal time of change in the travel industry, as Klook gears up to champion a new future of traveling in 2022 and beyond.
The new brand identity invites people to experience everything with optimism, joyfulness, and enthusiasm. “The rebrand is a massive milestone for Klook. We’ve overcome many obstacles in the past two years to get here, and there’s no better time than now to show everyone a new Klook,” says Eric Gnock Fah, Chief Operating Officer and Co-founder of Klook. “As we enter a new era of travel, this rebrand is our commitment to bring joy back to our customers who have missed the magic of traveling and be their go-to travel and leisure app at home or abroad.”
Cementing position as a leading superapp for travel and leisure
Klook’s ongoing efforts to curate and provide a wider range of joyful experiences for its customers both at home and abroad have more than quadrupled the number of products and services during the pandemic from 100,000 pre-COVID in 2019 to over 490,000 in 2021. It also doubled its global travel presence to over 1,000 destinations in 2021, paving the way for the much-anticipated recovery of international travel.
Since the pandemic, Klook has shifted gears to focus on domestic travel with new activities such as local workshops, staycations, cruises, and car rentals. Despite most markets in Asia being under COVID-19 restrictions, the pivot has proven successful. The company surpassed 2019 revenue in 2021 on domestic travel alone, …
Full story available on Benzinga.com
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