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- Kids digital advertising companies leverage extensive use of social media platforms by children to post persuasive content
- Availability of high-speed Internet that provides instant access to information underscores growth of kids digital advertising market
- Advantage of kids digital advertising to create direct link between companies and customer attracts investment
WILMINGTON, Del., July 29, 2022 /PRNewswire/ — TMR report for kids digital advertising market growth analysis estimates the said market to exceed a value of US$ 21.1 Bn by 2031. Advent of 5G network as well as easy availability of 4G/LTE networks for instant access to information is anticipated to propel the kids digital advertising market.
Besides, kids digital advertising is modelled to create a direct link between companies and the customer. This attracts investment for mass production of goods, and increases the volume of sales. Resultantly, digital advertising helps to increase profit of manufacturers, and consumers receive products at a lower price.
Asia Pacific held a significant 23.8% share of kids digital advertising market in 2021. Substantial use of social media and growing adoption of mobiles are key factors behind the growth of kids digital advertising market in the region.
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Kids Digital Advertising Market – Key findings of the Report
- Large budgets of companies for digital marketing to build the brand, expand market reach, and improve ROI is fuelling the growth of kids digital advertising market. Companies are targeting kids via their social media activity on various platforms such as Instagram, Facebook, Snapchat, and educational apps and posting persuasive content.
- Extensive use of technology by children, and the channels they engage in enable digital advertisers to promote their products, brands, and services via digital channels. Digital advertisers promote via various types of advertisements, which is likely to benefit the kids digital advertising market
- Incessant penetration of the Internet has revolutionized the world, benefitting enterprises, industries, and end users. Furthermore, increase in use of mobile Internet has led rapid increase in the development of mobile applications. This, along with rise in adoption of smartphones among kids is anticipated to boost…
Full story available on Benzinga.com
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