Juniper Networks Research: Despite the decline in SMS revenue, global operator messaging revenue will reach US$88 billion by 2025


a new one Juniper Research The study found that mobile messaging revenue led by global operators will increase from US$87 billion in 2020 to US$88 billion in 2025. However, the report found that SMS, a long-established source of revenue for operators, will drop from US$66 billion in 2020 to US$61 to reach 1 billion in 2025; due to the decline in P2P traffic.

In response, new research, Mobile messaging: future outlook, strategic recommendations and market forecasts for 2021-2025, Predicts that operators will need to accelerate investment in rich media technology to offset the loss of SMS revenue in the next 5 years. It urges operators to use the premium pricing and advanced anti-fraud standards of these messaging channels to achieve this goal. The report evaluated operator messaging services, including MMS, RCS, and SMS.

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Rich media becomes the key to operator’s message revenue

The report predicts that operators will use their growing interest in omni-channel strategies to promote more investment in rich media messaging standards including RCS and MMS.

The report urges messaging platforms to emulate the US market, which is expected to account for 54% of global MMS and RCS traffic by 2025. It emphasizes the ability of the US messaging platform to provide a comprehensive messaging portfolio; enabling companies to use rich media messaging for high-value marketing use cases. In contrast, low-cost services (such as SMS) can still be used for simple use cases, such as one-time passwords.

Operators must authenticate enterprises to protect message revenue

In addition, compared with established SMS traffic analysis, RCS’s ability to directly authenticate enterprises will provide more effective anti-fraud detection and mobile business message traffic mitigation.

Study author Scarlett Woodford commented: ‘Verifying the source of message traffic through RCS is more effective than traditional firewalls in eliminating fraudulent traffic routing. However, RCS traffic must still be monitored for malicious and unwanted content. If this is not done, the value of rich media messaging services will decrease in the future.

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Juniper Research Provide research and analysis services for the global high-tech communications industry, providing consulting, analysis reports and industry reviews.


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