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IRI®Is a fast-growing global leader in innovative solutions and services for consumers, retail and media companies, and KISS® Products Products, a leader in professional quality beauty products. It will continue its long-term partnership, focusing on using IRI Market Advantage™ and IRI Consumer and Shopper Insights Advantage™ on Unify® to adapt to and take advantage of the rapidly evolving consumer beauty trends. Visualization platform.
As consumers change their behaviors in response to the COVID-19 pandemic, the beauty industry has experienced severe demand disruptions. KISS is unswervingly committed to cutting-edge innovation and strong retailer partnerships, leveraging the speed and agility of Unify and the active guidance of IRI’s mid-market growth team, paying close attention to consumer trends and looking for opportunities for innovation and growth. The success of KISS made it a CPG growth leader in 2020 in the latest CPG industry research by IRI and Boston Consulting Group. This reflects that KISS has been recognized as a growth leader in this field for the fifth time in six years.
Paul Yang, Chief Strategy Officer of KISS Products Inc. commented: “The pandemic has fundamentally changed the way consumers beautify. In this dynamic period, our partnership with IRI has made important contributions to our growth and success. Contribution. IRI’s platform enables us to track customer preferences and buying habits in real time, and with the additional hands-on support of the IRI consulting team, KISS has turned turbulent times into continuous, industry-leading growth catalysts. Establish cooperation with IRI Partnerships to help us better understand our consumers, execute effective strategies and make faster and better decisions.”
Robert Porod, executive vice president of IRI’s mid-market business, said: “We are very pleased to help KISS succeed in an unprecedented year.” “Our unified platform and industry-leading data set have passed extensive Our partner ecosystem has been strengthened to help customers quickly identify and take advantage of emerging market trends, and meet the scalability needs of small and medium-sized companies. Our ability to combine technology with hands-on practice makes IRI a no-brainer CPG companies large and small are seeking unique strategic partners for growth.”
IRI’s visualization platform Unify improves the return on investment for CPG manufacturers and retailers of all sizes by accelerating analysis speed and integrating multiple different data sources.It provides a single point of access to all IRI Liquid data® Solutions, including Market Advantage and Consumer and Shopper Insights Advantage, can aggregate and visualize point-of-sale and consumer panel data to provide a real-time overall view of consumer trends and purchasing behavior.
To learn more about IRI’s mid-market growth practices, please contact Robert Porod at: Robert.Porod@iriworldwide.com.
Useful URL:
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About KISS Products Company
KISS is a global beauty leader, providing DIY consumers with innovative, salon-quality products. KISS is the market leader in the category of fashionable nails and false eyelashes. The brand serves consumers of all ages, races, races, and skill levels through its reasonably priced and easily available product portfolio, which are designed to inspire creativity, individuality and self-expression. KISS’s wide range of products also include colored cosmetics, beauty tools and accessories, as well as hair coloring and care.For more information, please visit www.KISSusa.com.
About IRI
IRI is a fast-growing leading provider of big data, predictive analytics and forward-looking insights that can help CPGs, OTC healthcare organizations, retailers, financial services and media companies grow their businesses. IRI has the largest purchasing, media, social, causality, and loyalty data repository, all of which are integrated into a cloud-based on-demand technology platform, thus driving the personalization revolution and helping to guide more than 5,000 customers worldwide Seek to keep pace with the times, maintain market share, keep in touch with consumers, cooperate with key elements and achieve market-leading growth.For more information, please visit www.iriworldwide.com.
About IRI’s mid-market growth practices
IRI’s mid-market growth practices provide high-tech and high-touch support for small and medium manufacturers. Regardless of the size of the company, IRI has a data solution that can promote understanding and development. Companies can enjoy all the same tested and proven solutions provided to IRI’s global partners, so that companies of all sizes can democratize data, simplify analysis, and ultimately win in the market, thereby benefiting the company. For more information about IRI’s comprehensive portfolio of solutions designed for small and medium-sized brands, please contact Robert Porod at: Robert.Porod@IRIworldwide.com.
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