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Data shows that viewing hours up 20% across devices
BEIJING, Oct. 11, 2022 /PRNewswire/ — On Oct.8, iQIYI, an innovative market-leading online entertainment service in Chinareleased a report that reveals viewership data and top viewing trends from the 2022 National Day Holiday (Oct. 1-7), where the company saw an 11% increase in the number of daily active users and an 20% uptick in users’ viewing time compared to the previous week. Company data reveals a consistent viewer interest in premium, long-form content. In addition, in-home big-screen viewing is growing in popularity.
Premium, Diverse Content Slate Drives Viewing Hour Increase
During the National Day Holiday, iQIYI saw a 20% surge in users’ viewing hours across all devices. With top genres including dramas, variety shows, films, children’s content, and amines leading in popularity, the robust viewing data is a testament to the premium quality of the titles featured on iQIYI and the diverse range of viewer tastes the different content caters to. For instance, the viewing hours of anime series increased by nearly 50% from the previous week, with
Full story available on Benzinga.com
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