Hair Shampoo Market Size in APAC to grow by USD 4.02 bn | Amway Corp. and Himalaya Global Holdings Ltd. Among Key Vendors | Technavio – QNT Press Release


NEW YORK, May 3, 2022 /PRNewswire/ — The hair shampoo market in APAC is fragmented. The vendors operating in the market are using growth strategies such as continuous R&D and innovations to compete in the market. The size of the market is anticipated to grow by USD 4.02 bn from 2021 to 2026. Moreover, the growth momentum of the market will accelerate at a CAGR of 8.25% during the forecast period.

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Market Dynamics

The innovation and portfolio extension leading to product premiumization are driving the hair shampoo market growth in APAC. However, factors such as the availability of counterfeit products may challenge the market growth.

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Company Profiles

Some of the companies covered in this report are Amway Corp., Himalaya Global Holdings Ltd., Johnson and Johnson Inc., Kao Corp., LOreal SA, Patanjali Ayurved Ltd., Shiseido Co. Ltd., The Avon Co., The Procter and Gamble Co., and Unilever PLC etc. The key offerings of some of the vendors are listed below:

  • Amway Corp. – The company offers hair shampoo products SATINIQUE Hairfall Control Shampoo.
  • Himalaya Global Holdings Ltd. – The company offers hair shampoo products such as Anti-Hair Fall Shampoo, Anti-Dandruff Shampoo, and Gentle Daily Care Protein Shampoo.
  • Johnson and Johnson Inc. – The company offers hair shampoo products such as Baby Shampoo NO MORE TEARS, Active Kids Shiny Drops Shampoo, and Active Kids Soft and Smooth Shampoo.
  • Kao Corp. – The company offers hair shampoo products Oil Control Cool Mint Shampoo, Anti Dandruff Eucalyptus Mint Shampoo, and Anti Odour Lemongrass and Chamomile Shampoo.
  • LOreal SA – The company offers hair shampoo products such as Total Repair 5 shampoo, 6 Oil Nourish Shampoo, and Dream Lengths Restoring shampoo.

Competitive Analysis

The report includes the competitive analysis, a proprietary tool to analyze and evaluate the position of companies based on their industry position score and market performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Market Segmentation

  • By distribution channel, the market is classified into offline and online segments. The offline segment will have significant market share growth during the forecast period. Vendors are focusing on the online-to-offline (O2O) business strategy to enhance sales through offline distribution channels while promoting their digital experience. Such strategies will help vendors increase their market share and expand their consumer base.
  • By type, the market is classified into non-medicated and medicated segments. The non-medicated shampoo segment is expected to grow at a steady year-over-year rate during the forecast period. Non-medicated shampoos clean and protect hair from dirt and polluting agents, remove dandruff, and add softness and shine to the hair. China and India are the major target markets for such shampoos.

For information about the contribution of each segment of the hair shampoo market in APAC, Download our Exclusive Sample Report Now

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