Guidehouse Insights Explores Consumer Perception of Lighting Control Market – QNT Press Release

Recommendations include need to increase the transparency of lighting control prices; call for appreciation of important role that labor plays in the successful implementation of control systems

BOULDER, Colo., Nov. 10, 2022 /PRNewswire/ — A new report from Guidehouse Insights explores consumer sentiment surrounding the market for lighting controls and provides detailed and actionable recommendations for lighting control developers and manufacturers to increase consumers’ perceptions of the value of control systems.

The market for lighting controls is growing and they are an increasingly important source of revenue for manufacturers. Nonetheless, the sentiment among many consumers is that lighting controls are overpriced. According to a new report from Guidehouse Insights, lighting controls manufacturers must both understand the basis of consumer apathy and accommodate their negative reactions to prices.

“Specific lighting industry business…

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