Global Tiger Day: Huya Inc. Deepens CSR Efforts to Incorporate Environmental Protection into Live Streaming – QNT Press Release


GUANGZHOU, China, July 29, 2022 /PRNewswire/ — As the 12th Global Tiger Day on July 29 approaches, HUYA Inc. (“Huya” or the “Company”), a leading game live streaming platform in Chinahas initiated a series of activities to increase public awareness of wild tiger conservation with the participation of popular celebrities and live streamers, in a mission to help audiences understand the importance of biodiversity and sustainability. The lineup of activities will take place both online and offline .

Huya works with non-profit organizations (NGOs), celebrities, and live streamers to raise awareness of wildlife conservation

To increase public awareness of environmental issues and enhance its wildlife conservation efforts, Huya has joined hands with China Wildlife Conservation Association (CWCA), WildAidcommunication think-tank platform CMForGood and other organizations, to launch the Stand Up for Tigers and Their Habitat series of activities, with the aim of sharing knowledge about wild tiger conservation and raising public awareness of environmental protection and animal conservation.

Huya believes that transforming China into a beautiful homeland with a sound ecological environment is a collective effort that can start with you and me. By dint of being a live streaming platform, Huya will continue to mobilize resources from all walks of life to broaden the reach of public education on wildlife conservation in various innovative ways, such as incorporating content on public good and environmental protection into live streaming events, and, by doing so, make a contribution to biodiversity and sustainability.

These series of activities include the exhibition of videos and posters featuring well-known actors and actresses; live broadcasts by popular streamers on Huya Live, interactive H5 sessions on environmental protection, among other formats. These activities highlight the necessity and urgency of wildlife conservation, while providing in-depth insights regarding the theme of Protecting tigers is protecting the ecosystem human survival depends upon; Stand up for tigers and their habitat and help secure a chance for our own future.”

Celebrities including Yang ZiYu Menglong and Zhang Daxianwere invited as advocates who …

Full story available on Benzinga.com



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