Firmenich Signs Strategic Partnership with ScentRealm in China – QNT Press Release


Combined expertise to explore digital future and enhance live scent experience for Chinese customers

GENEVA, May 30, 2022 /PRNewswire/ — Firmenich, the world’s largest privately-owned fragrance and taste company, today announces it has signed a strategic partnership with ScentRealm, a leading digital scent technology pioneer based in Hangzhou, China. Bringing together the knowhow of a fragrance house and a sense experience explorer, this partnership is the first of its kind in China. It will enable Firmenich to enhance the fragrance and aroma experience for its customers and for consumers through jointly developed digital devices, and to explore the digital future of scent.

“I am delighted to announce our strategic partnership with ScentRealm. Together, we combine Firmenich’s expertise in fragrance and taste creation with ScentRealm’s innovative digital technology allowing us to explore new scent and aroma experience applications for the Chinese market,” said Paul AnderssonPresident, Firmenich China. …

Full story available on Benzinga.com



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