LOS ANGELES, Nov. 17, 2022 /PRNewswire/ —
- Olivier FrancoisFIAT CEO and global Stellantis CMO, officially announced plans to launch the new Fiat 500e battery-electric vehicle in North America at the 2022 Los Angeles Auto Show
- Three 500e one-off concepts, designed by Armani, Kartell and Bvlgari, embody the Italian spirit and three souls of the new 500e: sustainable design, sustainable fashion and sustainable luxury
- The new 500e will arrive in North America in Q1 of 2024
At the Los Angeles Auto Show, Olivier FrancoisFIAT CEO and CMO global of Stellantis, officially announced plans to offer the fully electric Fiat 500e in North America. Spearheading the brand’s electrification strategy, the new 500e will arrive in the US market in early 2024, marking a North American expansion in FIAT’s global journey outside. Europe.
“Since 1899, FIAT has played a role in developing mobility, not only delivering vehicles to the masses, but also pursuing a social mission and riding the wave of ‘what’s next,'” said Olivier FrancoisFIAT CEO and global CMO Stellantis. “Today, more than ever, we are facing a global revolution, which means that customers are looking for more than just a car and we intend to embrace their changing needs. The new 500e is more than a car, it is a social project to feed America’s appetite for change toward sustainable mobility. We want to introduce America to EVs with our icon, the Fiat 500, because this is the right thing to do. On a corporate side, we need to trailblaze new pathways and it will be a privilege for our new 500 to help lead change. On the human level: it is a commitment to taking customers into the future of mobility … again.”
Today, the automotive industry is facing a big change, moving to sustainable mobility. And FIAT is the perfect brand in the US to play a significant role in the revolution, using the iconic Fiat 500e to introduce many American driveways to electric vehicles. The new 500e is irresistibly cool, small and Italian; it is the ultimate fashion accessory. If you want it, you must go electric because that is the only way it will be offered in North America.
The move toward greater electrification is not only about the technology, it’s about reinventing the customer experience, embracing the different needs of people and the planet.