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The world’s leading luxury high-performance sports car manufacturer will use AWS machine learning, analysis and computing capabilities to accelerate innovations in its road car division, GT competition, Ferrari Challenge and FORMULA 1 team Scuderia Ferrari
As part of the collaboration with Scuderia Ferrari, the AWS logo will appear on the team’s cars and driver’s clothing for the first time in the French Grand Prix and other events this weekend
The company will develop a new, AWS-based digital engagement platform for fans of Scuderia Ferrari, providing immersive and personalized content from the racetrack
Today, Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company (NASDAQ:Amazon), announcing that it has reached an agreement with Ferrari SpA to become its official cloud, machine learning and artificial intelligence provider. The two companies will work together to accelerate the pace of innovation throughout the Ferrari organization, including their road car department, GT competition, Ferrari Challenge and Scuderia Ferrari FORMULA 1 (F1) team. Ferrari will use AWS’ extensive and in-depth services and proven global infrastructure (including AWS Europe (Milan) region) to simplify the design and testing of its cars and provide customers with the most exciting driving experience possible. In addition, Scuderia Ferrari will use AWS to launch a digital fan interaction platform, through its mobile application, through exclusive, personalized content to attract hundreds of millions of fans around the world.
This press release features multimedia. View the full version here: https://www.businesswire.com/news/home/20210617005933/en/
Ferrari chose AWS as its official cloud provider to promote road and track innovation. (Photo: Business Wire)
“Ferrari and AWS both represent outstanding performance in their respective fields. As our official cloud provider, I firmly believe that AWS will make our company a data-driven organization, using the power of technology to improve our products and increase our interest in Ferrari worldwide. And continue to provide more exciting driving experiences,” said Mattia Binotto, Ferrari team principal. “We chose AWS because of their unremitting attention to innovation, unparalleled combination of capabilities, and proven experience of supporting partners in the automotive and sports industries. Throughout our legendary history, Ferrari has always focused on racing and innovation, and now we look forward to using AWS …
The full story on Benzinga.com
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