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Brand targeting to open 30 new locations in 2022
Grand Re-Opening events to be hosted across the country Saturday, March 5th
EL SEGUNDO, Calif., March 04, 2022 (GLOBE NEWSWIRE) — Fabletics today announced it plans to open 30 new store locations in 2022, underscoring its commitment to omnichannel retail. Celebrating retail for the first time in-person since the beginning of the COVID-19 pandemic, the brand will host a series of belated Grand Re- Opening events on Saturday, March 5 at the 21 Fabletics locations that opened since early 2020.
The new locations planned for 2022 will bring Fabletics’s global brick-and-mortar presence to more than 100 storefronts by the end of the year. Since opening its first physical location in 2015, the brand has attracted in-store shoppers by providing a seamless experience from online to offline. Fabletics’s growing global footprint offers shopping experiences that are complementary to its digital presence for its members while providing the brand with valuable insights into consumer behavior.
“Fabletics has proven that shoppers want the flexibility of both in-store and online shopping,” commented Adam Goldenberg, CEO and Co-Founder, Fabletics. “Despite the challenges we faced during COVID-19, we see a rebound on the horizon for retail and are doubling down on expansion efforts in response. We’ve chosen new locations based on growing demand from our members in these areas and can’t wait to bring the brand closer to our customers’ homes.”
The first 18 new locations slated to open include: Chandler Fashion Center, Chandler, AZ; Santa Anita, Arcadia, …
Full story available on Benzinga.com
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