Eros Now and Airtel Xstream Premium Announce Unique Partnership for Video Subscribers – QNT Press Release


Eros Now, a leading over-the-top (OTT) South Asian entertainment platform owned by Eros STX Global Corporation (NYSE:ESGC) (“ErosSTX” or “the Company”), a global entertainment company, today, announced that it has expanded its partnership with Airtel, India’s premier communications solutions provider, to bring the vast Eros Now OTT content library to Airtel Xstream Premium, a new aggregation oriented video streaming service launched by Airtel.

The symbiotic partnership allows Eros Now to expand its reach further by tapping into Airtel’s 300+ million customer base across India. Airtel users will get access to Eros Now’s rich content of over 12,000 movies, Originals, music, short-form content and more across languages ​​and genres with a simplified search, customized recommendations and single access login on the Airtel Xstream Premium app on mobile and large screens (TV, tablet and PC). The partnership is in line with Eros Now’s strategy to focus on direct-to-consumer relationships while strengthening and expanding key distribution partnerships. As part of the partnership, Eros Now will also be available across new bundled offerings to customers on Airtel Xstream Android set-top-boxes and Airtel Xstream Fiber.

Growing demand for video content combined with affordable highspeed internet and smartphones has accelerated cord cutting globally, including in India. Airtel’s mobile users have the highest monthly data usage and ARPU in India. With video consumption on the rise, the synergies between Eros Now and Airtel are expected to help…

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