ECMOHO announced that it has reached a strategic cooperation agreement with South Korea’s ChongKunDang Group to establish a high-end health food distribution channel – QNT Press Release


Shanghai, China, July 16, 2021 (Global News Agency)-ECMOHO Limited (NASDAQ:Moho) (“ECMOHO” or “Company”), China’s leading provider of integrated solutions for the health and healthcare market, today is pleased to announce a strategic cooperation agreement with the well-known Korean pharmaceutical company ChongKunDang Group (hereinafter referred to as “ChongKunDang Group”). As “CKD”), it provides global marketing and multi-channel sales for the one-stop retail solution of CKD health products in China. Based on advanced equipment and cutting-edge technology, CKD will be able to provide Chinese consumers with high-quality and diversified health products including probiotics through ECMOHO’s mature and extensive domestic distribution channels.

As China’s leading online retail service provider of health products, ECMOHO has cooperated with well-known domestic and foreign health brands such as Harbin Pharmaceutical, ONLLY, Jiangzhong Pharmaceutical, Bayer, and Puritan’s Pride. In view of ECMOHO’s rich experience in customer data collection and analysis, new product trend research, digital marketing and promotion in the domestic health food market, the new partnership will provide CKD with in-depth understanding of various user groups including China’s Z generation analysis. Beginning in 2021, ECMOHO will expand to new social media platforms such as Douyin and Kuaishou, and utilize key opinion leaders (KOL) and key opinion consumers (KOC) resources to promote and distribute professional content, empowering business partners to achieve a more efficient and effective Chinese market. Faster growth.

Founded in 1941, CKD is one of the oldest pharmaceutical companies in Korea, with a history of nearly 100 years. Its probiotic brand LACTO-FIT has maintained a leading position in the Korean probiotic market since its debut, and won the Korean National “Functional Health Food Award” for three consecutive years. LACTO-FIT landed on the Chinese market in May 2020 and won unanimous praise from Chinese consumers. Sales soared to 100 million yuan, creating a high-end health…

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