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Food innovator and China-focused private equity firm forge path for growth
Eat Just, Inc., a company that applies cutting-edge science and technology on a mission to create healthier, more sustainable foods, today announced a $25 million investment and strategic partnership with private equity firm C2 Capital Partners (C2). C2 was established in 2018 to provide growth capital and operational support for companies to scale in China. The firm’s anchor investor is Alibaba Group.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220816005928/en/
JUST Egg and GOOD Meat (Photo: Eat Just, Inc.)
This is C2’s first investment and partnership in the alternative protein sector and the relationship is currently supporting Eat Just’s go-to-market strategies, sales, branding, consumer insights, hiring and regulatory approach in China.
Eat Just’s popular plant-based egg brand, JUST Egg, launched in China on e-commerce platforms like Alibaba-owned Tmall.com in 2019 and since then has been growing its brand and business, primarily in Shanghai. GOOD Meat, which is real , high-quality meat made from cells, won regulatory approval and is being sold in Singapore, but the company has had preliminary conversations with Chinese officials …
Full story available on Benzinga.com
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