e& announces multi-year strategic collaboration as part of the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX – QNT Press Release

ABU DHABIUnited Arab Emirates , Sept. 15, 2022 /PRNewswire/ — e&, formerly known as Etisalat Group, today announced a multi-year strategic partnership with Abu Dhabi Motorsports Management, as a founding partner of FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX, the biggest sporting event in the Middle Eastbringing the best in entertainment and digital experiences for residents and motorsport enthusiasts alike.

As a founding partner for the signature event, e& will work closely with Abu Dhabi Motorsports Management and Formula 1® in driving consumer engagement with digital experiences.

Since e&’s global transformation to a technology and investment conglomerate earlier this year, the company has continued its journey with steady progress in creating innovative solutions using next-generation technologies. This has created limitless possibilities built on …

Full story available on Benzinga.com

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