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Precise, custom and compliant patient targeting – without any user tracking
NEW YORK, May 19, 2022 /PRNewswire/ — Dstillerythe custom audience solutions company, today announced the release of Custom Patient Targeting, a new privacy-safe predictive behavioral targeting solution designed for healthcare brands.
Healthcare brands want to achieve more precise direct-to-consumer (DTC) ad targeting. However, they face strict data requirements from HIPAA, NAI guidelines, rules from demand-side platforms (DSPs), first-party data limitations and demographic conditions. Until now, these requirements have limited healthcare brands’ targeting options across the programmatic web, resulting in campaign waste and suboptimal performance.
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Full story available on Benzinga.com
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