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FRANKLIN, Tenn., March 9, 2022 /PRNewswire/ — Every child dreams of finding their ideal dog, often sketching and doodling their imaginary furry friend hoping that it will jump off the page and come to life. Today, the PEDIGREE® brand is launching Rescue Doodlesa program that gives kids the chance to take the reins in finding the perfect adoptable dog for their family. The program uses AI technology and a machine learning model to match a child’s creative portrait with a similar-looking, adoptable dog nearby and is powered by Adopt-a-Pet.com, a Kinship company.
“Every dog deserves a loving home, and Rescue Doodles is the latest program in a long line of initiatives from the PEDIGREE brand promoting adoption,” said Jean-Paul JansenVice President of Marketing for Mars Petcare North America. “This program is unique because it takes a simple, everyday activity for children – doodleling – and turns it into a fun way to add a new member to the family.”
Approximately 3.1 million dogs enter shelters every year in the US1just waiting to find their forever homes. With Rescue Doodles, the PEDIGREE brand is continuing its mission to help all dogs …
Full story available on Benzinga.com
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